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we are passionate

about bringing your

brand to life

Emmanuel & Emily Lucima


Emmanuel is a visionary business leader and
Production Director. He has over a decade of experience working in creative brand design, video production, and music as a producer, songwriter and musician. He helps to consult and lead teams to broadcast impactful national events. Emmanuel is continually learning and serves as an advisor to help develop live-streaming technology. He has a passion to invest in businesses, build them from the ground up and see them grow.

Emily is a Creative Director with experience in senior design positions leading brand creative and product development in the consumer goods and visual communication / print industries. Emily has 20 year background in the fashion industry combined with many years of experience creating national media for international brands. She endeavors to work together as a team to impact your business, inspire the consumer and move forward in pursuit of your mission.

Our Mission

Our mission is to help you create connections, cultivate community, grow consistently and go purposefully to make a difference in the world.

Our Story

WAYworks was established in 2009 as a creative agency and partnership between husband and wife team, Emmanuel & Emily Lucima.

We love the art of creating. Our days have always been filled with it – designing communication to be beautiful and effective.

Finding exciting, innovative, and thoughtful ways to communicate creatively is what we do.

Emmanuel and Emily have over 30 years combined experience in the field of creative design.

Create Connection

We believe that building a brand begins with relationship. It is the key to creative solutions that make meaningful connections.

Cultivate Community

We believe in building community, encouraging engagement and conversations that bring people together in a shared experience.

Grow Consistently

We help to develop strong brands that consistently make room for improvement and are built to last.

Go Purposefully

We believe making intentional decisions with a clear sense of direction helps you to go out and make a difference in world.