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We Love


Our creativity is driven by a passion to see big dreams come to life. We believe that taking risk leads to great adventure and even better returns.

We Love


We believe that building relationship is the key to great work. We choose to honour those around us by operating in integrity and excellence.

We Love

Looking Forward.

We plan strategically, investigate thoroughly and consider the future. We believe that success is measured by the legacy we build for tomorrow.


Branding is at the heart of what we do. For every interaction we craft and define identity to show the world your best!

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Creating engaging experiences through video or live events is the key to building a community. Connect with your customers on a whole new level!

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Music is the backdrop to our lives. We produce music for artists, special events, video soundtracks and bring together some of the best to get your sound heard!

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Who We Are

We love the art of creating. Our days have always been filled with it – designing communication to be beautiful and effective. Finding exciting, innovative, and thoughtful ways to communicate creatively is what we do. Officially, WAYworks was established in 2009 as a creative agency and partnership between husband and wife team, Emmanuel & Emily Lucima.

Emmanuel and Emily have 28 years combined experience in the field of creative design.


Our team



Emmanuel is a visionary business leader and
Production Director. He has over a decade of experience working in creative brand design, video production, and music as a producer, songwriter and musician. He helps to consult and lead teams to broadcast impactful national events. Emmanuel is continually learning and serves as an advisor to help develop live-streaming technology. He has a passion to invest in businesses, build them from the ground up and see them grow.




Emily is a Creative Director with experience in senior design positions leading brand creative and product development in the consumer goods and visual communication / print industries. Emily has 20 year background in the fashion industry combined with many years of experience creating national media for international brands. She endeavors to work together as a team to impact your business, inspire the consumer and move forward in pursuit of your mission.